Website Grader
I found out about Website Grader via a post on Sphinn yesterday. It’s a cool free tool that looks at elements of any web site, making suggestions for improvement. You’ll get a report on Google Page...
View ArticleDM News Essential Guide to Search Marketing 2009
DM News, the powerhouse publication of the Direct Marketing Association (DMA), has released their 2009 Essential Guide to Search Marketing, a 32-page publication covering a myriad of SEM topics. You...
View ArticleMore Google Trademark Insanity
This has to be one of the nuttiest things I’ve ever seen. Via Marketing Pilgrim, it appears that a firm called Ascentive is suing Google for not showing them in the organic results. They claim that...
View ArticleSEO Never Stops
As most of you know, I consider myself primarily a PPC professional. That said, I’m also responsible for the SEO efforts at Fluency Media, and I firmly believe that SEO and PPC should go hand in hand....
View ArticleWhy PPC and SEO Engagements Fail
Nobody likes to talk about failure. Most times, we’d probably like to pretend there is no such thing. Truth be told, though, you haven’t learned anything in life unless you’ve failed. I’m willing to...
View ArticleGoogle’s SSL Change: A Bad Deal for PPC
Earlier this week, Google announced a sweeping change to the way they pass referrer data to analytics. In a very brief nutshell, users who are logged in to Google will be routed to an https version of...
View ArticleGoogle Guest Blogging Smackdown: Lessons Learned
This week, the SEO world was rocked when Google slapped a penalty on MyBlogGuest, a guest blogging network. The news shocked many who felt that MyBlogGuest was running a reputable content marketing and...
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